Sustainable packaging for clothing – new standard shipping packaging for MADELEINE

Strong, confident women with a clear goal in mind and a love of elegance and style – these are MADELEINE's customers, and the shipping- packaging should also embody these attributes.

The use of packaging made of robust F-Flute in combination with a sturdy construction ensures that the popular clothing items ordered find their way safely into customers' arms. In addition, the F-Flute has a lower material thickness than other types of corrugated cardboard, which can save logistics- and transport costs. Thanks to the new white MADELEINE- logo on the undyed box, the packaging with the powerful contrast of white lettering on a brown background optimally embodies the elegant style of MADELEINE and supports the brand presence.

Only when the order fits perfectly are the customers completely satisfied – this applies not only to the packaged clothing, but also to the packaging. Thanks to the six different size variations, each order can be precisely packaged, thus reducing unused space in the packaging and the number of shipments, and promoting sustainability. 

• Perfect protection during shipping: The robust design and sustainable use of corrugated cardboard ensure that the goods reach the customer undamaged.   
• Use of F-Flute: Thanks to the use of F-Flute, the packaging has similar properties to solid cardboard, but has a higher degree of stability with the same grammage, ensuring that the clothing ordered can be packaged safely. In addition, transport- and logistics advantages can be realised, as the F-Flute has a lower material thickness compared to other flute types. Thanks to the flatter surface, the packaging can be printed in brilliant quality and stands out from the crowd.
• Environmentally friendly packaging: Unavoidable CO2 -emissions are generated from production to delivery of the packaging. Working with ClimatePartner, these emissions can be offset by investing in climate protection projects, making the packaging climate-neutral. In addition, the offsetting of emissions can be tracked at any time via an associated ID-number and costs less than one percent of the packaging price on average. Due to the increasing importance of sustainability, the use of climate-neutral packaging is a clear advantage in marketing. 
• Fast setup: Thanks to the glued assembly cuff, the packaging can be set up quickly and easily, so that ordered clothing can be packaged as quickly as possible.
• Recycling made easy: The cardboard boxes for the environmentally friendly packaging of clothing are made from 100% sustainable corrugated cardboard and can be easily disposed of in waste paper. This makes it part of the valuable recycling loop.
• appe und kann unkompliziert im Altpapier entsorgt werden. Dadurch wird sie ein Teil des wertvollen Recyclingkreislaufs.