Pallet displays for high-quality sports nutrition products

Conscious nutrition and regular movement form the basis for a healthy, balanced life. This is the motto at foodspring, a Berlin-based start-up that produces high-quality sports nutrition from nature’s best. Whether you want to build muscle efficiently, increase endurance, lose weight for the long term or simply eat healthy and sustainably – foodspring has the sports nutrition you need..

Successful newcomerThe company first launched in Berlin under the name “egg,” although it has since changed its name and branding to “foodspring.” With the clear goal of improving sports nutrition and making a healthy lifestyle as simple as possible for everyone, foodspring has been one of the most successful newcomers of recent years. This is reflected in its constantly growing portfolio of new products. 46 new products were rolled out in 2018 alone, to great success! Yet there’s more to this story than a bigger catalogue. The team itself has grown to over 130 employees, and the food start-up's large development department can now truly push the envelope with nutritional products that are a real joy to eat.

"Not long after that first meeting to discuss what was needed, a stream of design ideas started pouring in. A number of samples were created to provide a realistic image of how the individual displays would look. The open and direct channels of communication that we established from the start were instrumental in the success of the project. Taken as a whole, we were very impressed with the dedication, creativity and professionalism of the entire team at THIMM."

Nick Helleberg, sales director at foodspring

“We’ve often had good experiences with start-ups. Yet our collaboration with foodspring was something special. From the first time we sat down together, it was clear that it was a good fit. Our two companies were linked by a passion for innovation and for the products we make and for the desire to find the best solution for our customers. The open channels of communication that we established carried us in just a few months from those initial planning sessions, through brainstorming and design and onto production and delivery – all successfully.”

Christian Reif-Maleszka, director of customer consulting

The high stability and flexibility of the structural design and quality of the printing helped make the pallet display a strong attention getter for long-term use at the point of sale. Offset printing allowed for all surfaces to be printed, lending extra flexibility to how the pallet display can be positioned in a retail store or fitness studio. Just one benefit of many for the pallet display.

• Effective brand presentation through high-quality offset printing
• Multiple display designs for one product Portfolio
• Addressing customers personally increases impulse buying at POS
• Pallet displays serve as a permanent second placement and can be stocked variably
• Integrated storage shelves and ramp reinforce presentation of merchandise

To accompany the product marketing in retail locations and fitness studies, foodspring advertised with extensive TV spots as well as social media channels, influencers and affiliate marketing.