Promotionverpackung für Dübel
  • Company:

    fischerwerke

  • Sector:

    Electronics

  • Type of packaging:

    Product packaging

  • Product:

    dowel

Excellent promotional packaging

The Promotional Gift Award honours creative achievements in the field of product development and campaign implementation. In the category "Best Practise", the packaging concept for fischerwerke GmbH & Co. KG won. The objective of the project was to design a promotional packaging for dowels. The overall concept included packaging development with technical designs, packaging design as well as packaging management for procurement, production and co-packing by the respective suppliers.

  • Packaging development, packaging design and packaging management from a single source
  • Graphic agency services and prototypes included
  • Supplier-independent packaging concept

As a first step in a brainstorming workshop, THIMM developed a concept for the planned promotional packaging coinciding with the Football World Cup.

Here the theme of the “Brazilian Lifestyle” was to be combined with the high-quality products of fischerwerke. The final decision was for a cocktail set: as well as a Caipirinha glass as a container for the dowels, a cocktail plunger with the customer branding was also acquired. In the concept phase the THIMM packaging engineers developed several technical design proposals. The promotional packaging includes the cocktail plunger as a hand grip and has the additional benefit of being a fan rattle. Out of the three graphic designs presented the choice was made for a “Brazil-theme” including a caipirinha recipe.

Do you have any questions?

THIMM corporate head office in Northeim

THIMM Verpackung GmbH + Co. KG
+49 5551 703 0
hallo@thimm.de