Internet of Packaging - IoP

With the Internet of Packaging, you transform packaging into interactive, smart interfaces that offer far more than just product protection. By using digital technologies like printed codes (e.g., QR codes or invisible data codes) and electronic identification systems (e.g., RFID, NFC), packaging becomes a real-time source of information. The Internet of Packaging allows companies to monitor product status at any time while directly interacting with customers—right where it matters most: at the product itself.

The Internet of Packaging provides businesses with full transparency across the entire supply chain and valuable insights into consumer behaviour. This opens up opportunities for process optimisation and enables precise alignment with customer needs.

Interactive packaging creates an entirely new experience for customers: it offers direct access to essential information, such as ingredients or assembly instructions. For reusable corrugated packaging, it also allows tracking of the packaging’s journey, fostering trust and transparency. Personalised offers and exclusive content make the shopping experience unique and strengthen customer loyalty—a true competitive edge in an increasingly digital market.

The Internet of Packaging helps companies adopt eco-friendly reusable packaging made from corrugated cardboard. With IoP, businesses can track the entire lifecycle of a cardboard package in real-time, ensuring it is returned and reused. This saves resources, reduces waste, and enhances a brand’s sustainable image.

Consumer Behaviour and Interaction

The Internet of Packaging provides companies with new ways to understand consumer interactions and preferences. By connecting packaging directly with the end customer, valuable marketing data is collected, enabling personalised campaigns and targeted offers that strengthen customer loyalty.

Printed codes can provide customers with information on the proper disposal of single-use packaging or recycling of the product. For reusable packaging, consumers can access details on repurposing or returning the packaging.

Printed codes can lead consumers to exclusive content, discounts, or competitions. This enables companies to run targeted campaigns that boost customer loyalty while enhancing the brand experience.

Smart Product Tracking

With IoP, the entire supply chain can be monitored in real time. Companies can continuously track the location and condition of their products, improving efficiency and enabling better inventory planning. This increases transparency and helps ensure product availability at all times.

Codes can also be used for personalised offers and tailored recommendations. When scanning the code, customers can receive individual content, product suggestions, or even personalised greetings, creating a unique shopping experience.