Retail packaging from THIMM: Smart solutions for the POS

Shelf-ready packaging maximises the visibility and appeal of products in retail. With this particularly attractive packaging solution, goods can be placed on the shelf without additional outer packaging. Promotionally effective printing puts the brand in the spotlight. It is more visible, triggering impulse purchases. Custom branding ensures that your products stand out from those of the competition. Using modern printing technologies such as digital printing, we create a unique packaging design that optimally presents your product and strengthens your brand identity.

Packaging made from environmentally friendly, 100% recyclable corrugated cardboard sets a clear signal in terms of sustainability and makes your company’s position on climate and environmental protection clear. THIMM develops and produces retail packaging made from sustainable corrugated cardboard for a wide range of applications and industries. Cardboard boxes and displays are made from naturally renewable raw materials and can be easily recycled. THIMM’s expertise and sustainable production methods help keep any CO₂e emissions from packaging as low as possible.

For greater efficiency in warehousing and logistics, we analyse and assess the current condition of your retail packaging prior to selecting or developing appropriate packaging. The detailed packaging analysis reveals previously untapped potential and cost-push factors. As part of our comprehensive packaging advice, we help you reduce your process and material costs with custom packaging solutions. For example, modern shelf-ready packaging helps save time and costs and increase efficiency. THIMM SRP packaging is characterised by its stability, robustness and stackability, among other things. This makes it much faster to replenish the shelves without the need for additional aids. Together, we will find an optimal packaging solution that saves valuable resources, protects your product on their way to the retail outlet and presents them perfectly at the POS.

Digital printing can be used to integrate personalised codes such as QR codes or promotional codes, into retail packaging and displays. The codes are an effective tool for competitions or customer loyalty programmes, as they guide customers specifically to special online offers or interactive content such as information videos. Embedding these codes allows organisations to improve the customer experience and gather valuable data for their marketing strategy. In addition, the use of smart codes helps to save valuable resources and protect the environment, as advertising inserts are no longer necessary. The code is printed directly on the packaging.

When optimising packaging, it is important to identify untapped potential and cost-driving factors. THIMM starts by preparing a detailed analysis of the existing retail packaging, including a comprehensive project plan. For example, reducing packaging materials allows for cost savings in logistics. Leaner storage and optimised volume utilisation make efficient use of storage space. In order to make the best possible use of existing storage capacities, the packaging standards should be adapted to the pallet dimensions. On request, we can create a suitable packaging and palletisation proposal for you or a concept for optimising your entire packaging range. The right packaging strategy combined with a bespoke packaging design and distinctive branding promotes your brand. We''re happy to advise!

These days, retail packaging often incorporates customer interaction in the form of digital QR or promotional codes. These are printed directly onto the packaging using modern digital printing technology and eliminate the need for inserts – which is also good for the environment! This gives your customers direct access to product details, videos, marketing campaigns, user guides and much more, and allows them to connect more closely with the brand. Digital codes boost customer loyalty. They are the link between the analogue and digital world and make information accessible quickly and easily. No more tedious typing details in – getting to the brand’s website takes just one click. With the help of professional programs, we generate a wide range of codes for your retail packaging, from EAN or QR codes to dynamic, unique codes. Get advice from our experts on the possibilities of digital printing!

Retail packaging made from sustainable corrugated cardboard is an ideal way to close the cycle for paper, a valuable raw material paper. THIMM Shelf-Ready packaging and many other THIMM corrugated cardboard packaging products for the POS and other sales channels are made from paper that is obtained from wood, a naturally renewable raw material. THIMM mainly uses 100 percent recycled paper. For example, our test liner is made from 100 percent recycled paper. Resource-efficient recycled raw paper is the most important element of the circular economy at THIMM. Our packaging can also be conveniently and safely disposed of as waste paper.